What is Ube?

Ube (pronounced "oo-beh") is a type of purple yam that originates from the Philippines. It's widely used in Filipino cuisine, especially in desserts.

Me & Ube sources Ube powder from small Filipino farms, ensuring that it is organic and free from additives or preservatives.

Me & Ube bring the rich flavour and heritage of Philippine purple yam to your kitchen—wherever you are.

Our premium powdered ube makes it easy to enjoy this vibrant, nutrient-rich ingredient in both traditional and modern recipes.

Taste the culture. Share the tradition.

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Benefits from Ube

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Rich in antioxidant

Ube is packed with anthocyanins – natural antioxidants that give it its signature vibrant purple color

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High in fiber

Root vegetables like ube are naturally designed to store nutrients and energy — and fiber is a big part of that storage

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Helps regulate blood sugar

Ube helps regulate blood sugar naturally, thanks to its fiber-rich, slow-digesting carbs and antioxidant power.

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Natural source of energy

Ube is packed with starches that provide steady, long-lasting energy.

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Supports heart health

Ube is rich in anthocyanins that help reduce inflammation, support healthy blood pressure, boost circulation, and protect your blood vessels.

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Naturally sweet

Ube is naturally sweet, thanks to its natural sugars and slow-cooked starches — no added sugar needed to enjoy its rich flavor.

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Strengthen immune system

The vitamins and minerals in Ube, such as vitamin C and zinc, can help to strengthen your immune system and ward off illness

Ube is not Taro

UBE

TARO

Ube (purple yam) and taro are often mistaken for one another because they are both starchy root vegetables used in similar sweet and savory dishes, especially in Asian cuisines. However, they are botanically, nutritionally, and culinarily distinct.

Southeast Asia (particularly the Philippines)

Southeast Asia or India (debated, widely cultivated in Oceania and Africa)

Common in Filipino desserts like ube halaya, cakes, ice cream

Used in both savory and sweet dishes in Asia, Pacific Islands, Caribbean, and Africa

Vivid purple (due to anthocyanins)

Pale white with purple specks

Firm and dense

Slimy when raw due to mucilage

Creamy, slightly sticky, mashable

Smooth and starchy, sometimes slippery

Sweet, vanilla-like, nutty

Subtly sweet, nutty, sometimes likened to chestnut or sweet potato

Rich in anthocyanins (similar to blueberries)

Contains polyphenols but fewer anthocyanins

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